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La Cafferia is the visual identity of a small Italian roasting company that produces and markets roasted coffee beans in the United States and some European countries. La Cafferia bag has been awarded in the Packaging category at the 4th AIGA Tenn Show Awards, an annual exhibition of the best work from Tennessee designers. It featured also on The Dieline blog.

The main feature is the capacity of combining the quality of a craft-made product — a coffee that is blended and roasted according to the methods inherited by a solid tradition of master roasters — together with a distribution service that competes with bigger international operators and provides training and support.

The main goal of the brand is to communicate the traditional values of the Italian coffee through a rigorous visual language that brings together classic elements, such as the colours, with contemporary facets, as the typeface (Decima by Luciano Perondi).